About Us – Simon

Simon Hinks

An experienced marketer who started his career in the travel industry, then moved to the Financial Services sector before deciding to set-up PMA.  A direct marketing practitioner and advocate of the power of data driven marketing, he is always keen to champion customer value management through effective segmentation.

Delivering the full marketing mix across traditional and digital media he has delivered a number of brand led communication strategies.  His responsibilities have included managing £14 million marketing budgets across product and service teams whilst coordinating the annual delivery of 250 customer campaigns.

About Us – Sallie 1

Sallie Hinks

A creative marketer who started her career in Public Relations working both agency and client side, then moved into the wider marketing arena.  Joining PMA shortly after it was set-up and bringing a complementary skill set to the business she is our resident copywriter.

Experience in developing a wide range of product and service communication strategies she has also managed the delivery of numerous integrated marketing campaigns.  Setting up, launching and the day to day management of products, she works collaboratively across operational and marketing functions to deliver on Brand.

Take a look at what our customers think of the PMA team: 

Simon’s ‘can do’ attitude and friendly nature was much appreciated by those who worked with him and he achieved some good results whilst he was at Norwich and Peterborough.
Sallie provides an extremely professional service. Both her input and hard work have been invaluable to us in forming, executing our marketing strategy and collateral.
Simon supported the Marketing Planning Team for 6 months working closely with Faculties and Business Units to develop strategic marketing plans and implementing tactical marketing activities. His marketing knowledge and personable style helped win over some difficult audiences.
Given the success of Simon’s initial support, we engaged him for a further 6 months. Here he defined best practice for the Marketing Planning Teams and worked on a cross department team to implement a new segmentation and communications strategy.
Sallie Hinks is utterly professional, deeply experienced and a very positive and easy-going colleague to work with. She added tremendous value to the planning and organising of the successful Combined Communications Conferences that brought together colleagues from across a complex and large institution. Sallie knows when to challenge and how best to support busy senior colleagues and works well with people in different parts of an organisation.
I struggled with the text content before when doing any promotional materials for UPL therefore is the reason I asked for your help. You were very professional and sent me a proposal and made me think about what message I wanted to get across. After a short chat on the phone I knew instantly you were on my wavelength and gave me a choice of text to include on my promotional materials. Your work saved me valuable time, produced a professional piece of work at an affordable rate.


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