Letter to a Brand I have fallen out of love with…
Once my No. 1 go to gin. Alas now cast adrift in the depths of my spirit cupboard.
Dull, stayed and left on the shelf. Gordons gin is now my last resort, a ‘desperate times’ drink.
The explosion of craft gins on the market has left you standing. I look for excitement, flavour challenges, experimentation. I don’t want to be labelled safe. I want to be wild, reckless and for you to reset my taste buds.
I urge you. I plead with you to branch out, try something new. Something riskier than sloe, cucumber or pink gin. Mix me a flavour that I’ll never forget.