Letter to a Brand I have fallen out of love with…

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Dear Gordons

Once my No. 1 go to gin.  Alas now cast adrift in the depths of my spirit cupboard.

Dull, stayed and left on the shelf.  Gordons gin is now my last resort, a ‘desperate times’ drink.

The explosion of craft gins on the market has left you standing.  I look for excitement, flavour challenges, experimentation.  I don’t want to be labelled safe.  I want to be wild, reckless and for you to reset my taste buds.

I urge you.  I plead with you to branch out, try something new.   Something riskier than sloe, cucumber or pink gin.  Mix me a flavour that I’ll never forget.

Yours hopefully

Jenni Tonic

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